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Product name: "X-350."

What it is: High-intensity camera lens designed by NASA.

What it does:
Filters out gamma-rays (an incredibly intense form of white
light that is produced in the hottest regions of the universe...or by simultaneously detonating 73   trillion atom bombs).

Why it's important:
Astronomers will be able to witness supernovas, pulsars, and neutron stars without the risk of having their retinas disintegrated.

Preliminary results:
The picture to the right was taken during testing at a preseason game in Bismark, North Dakota.  Unbeknownst to the snow-blind crowd, the subjects of the photo were giving off Biblical amounts of harmful gamma-rays.  But do you notice how your eyeballs are NOT being scorched? 
That is because of the X-350's advanced nuclear-powered filtering system. 
(
Roll over the photo to see the unfiltered version taken with a normal camera.)
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NASA Develops New Light-Filtering Lens
NASA Develops New Light-Filtering Lens
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Flipside Sports—Writing sports satire the old fashioned way: drunkenly.